During my nearly six years in business I have only exhibited a handful of times. The exhibitions I did try were generally badly attended and didn’t lead to much new business. As a result I’ve been highly sceptical of the benefit. However, I do see the...
Following on my recent posts about planning content, topics to share and my recent radio interview, I wanted to share another form of content that I have been creating during the last few months. Last summer, I was approached by Sophie from BookBoon about writing a...
In the last few weeks, I’ve been talking about finding content to share on social media starting with the importance of a content plan. The advantages of content are many, including: Sharing good quality content helps to make your social media updates...
I tell clients a blog post should contain an image if possible. Why? To make the blog post more attractive and easier to read When the post is shared on social media, an image generates interest Images can be pinned onto Pinterest boards to increase visibility An...
A couple of weeks ago, I wrote a blog post on the importance of a social media content plan as a way of planning your original content. I’ve been asked by a number of people for tips on how to find content to share on social media – so some suggestions:...
Do you know what you are going to talk to your social media audience about next week? How much do you plan your social media content? Choosing the right tools for your audience, your aims and your resources is, in my opinion, crucial to getting success from social...
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