Learn to Use Social Media and Digital Marketing Effectively
Learn to Use Social Media and Digital Marketing
Learn to use Social Media and Digital Marketing in a structured, supported, way and achieve an internationally recognised social media or digital marketing qualification.
We have worked with City & Guilds to develop 3 practical social media and digital marketing qualifications to give you the skills you need to do your job more effectively and develop your career.
Download our qualifications comparison brochure Download
City & Guilds Social Media Certificate (iTQ)
Learn to use a range of social media channels in a structured way. You will learn how and why to use a range of channels using 12 high quality, interactive e-learning courses. You will be asked to complete 11 assignments to show evidence of the practical use of the channels. Individual feedback is given on each assignment to enhance your learning. Once all assignments are complete, you will achieve the City & Guilds Social Media Certificate (iTQ). This is a highly practical, supported qualification aimed at individuals who are new to the use of social media marketing.
It is suitable for individuals using social media for business as well as those using it for their own professional brand. Full support is included. Find out more.
City & Guilds Diploma in Social Media for Business
Take your use of social media to the next level, with our City & Guilds Diploma in Social Media for Business. This qualification is aimed at those who use a range of social media channels but want to learn about the application of social media in a marketing environment. The delivery is 13 webinars and 15 e-learning courses over 12 months with start dates in January, March, May and September. You are assessed via a portfolio of evidence with tasks designed to capture practical skills and understanding of social media within a business. Individual, personalised feedback is given in each assignment. Full support is included. Find out more.
City & Guilds Diploma in Digital Marketing
These days, it is important to understand digital marketing as a whole. This course covers the full spectrum of digital marketing from social media, websites, e-mail newsletters and content marketing within a marketing environment. The course provides comprehensive cover of digital marketing techniques including creating a digital marketing strategy (with customer audit) and marketing plan, designing and creating an optimised WordPress website, using e-mail newsletters and creating a range of digital content including videos, e-books, infographics, images, blogs, status updates as well as digital advertising and lead generation.
The course is taught over 15 months, using 19 webinars and 17 e-learning courses with start dates in February, June and November. It is assessed using a portfolio of evidence designed to capture the practical creation of content, websites, etc. as well as establishing a sound knowledge base. Individual, personalised feedback is given on each assignment to ensure full understanding and practical use in a business environment. Full support is included. Find out more.
Here’s a summary of what you will learn on our City & Guilds Accredited Qualifications
Accounts
Free Trial
Projects
SSL
Storage
Storage
Domains
Sub-domains
Your Text
iTQ Social Media Certificate
£1080
One time fee or payment plan
Duration: 7-12 Months
Self directed learning with suggested assignment due dates
Personal and detailed feedback and unlimited support
Start anytime
12 Online E-Learning courses
11 Assignments to check practical implementation of learning
Includes search engine optimisation, designing and building an optimised WordPess website and using Google Analytics to measure the website
Includes how to use social media for marketing
Channels covered:
Twitter (including Hootsuite)
Google My Business
Google Analytics
Blogging
City & Guilds Diploma in Social Media
£1908
One time fee or payment plan
Duration: 12 Months
Structured learning plan with assignment due dates
Personal and detailed feedback and unlimited support
January, March, May and September starts available
15 online E-Learning resources, course textbook, 13 webinars
12 Assignments to check practical implementation of learning as well as understanding of theory.
Includes search engine optimisation
Includes how to use social media for marketing plus principles of marketing theory and digital advertising.
Channels covered:
Twitter (including Hootsuite)
Google My Business
Google Analytics
Blogging
Mobile marketing
City & Guilds Diploma in Digital Marketing
£2880
One time fee or payment plan
Duration: 15 Months
Structured learning plan with assignment due dates
Personal and detailed feedback and unlimited support
February, June and November starts available
17 online E-Learning resources, course textbook, 19 webinars
18 Assignments and 3 projects to
check practical implementation of learning as well as understanding of theory.
Includes search engine optimisation, designing and building an optimised WordPess website and using Google Analytics to measure the website
Includes how to use social media and digital marketing for business plus principles of business, in-depth marketing theory, marketing audit and strategy, competitor analysis, email marketing, writing digital copy and in-depth digitial advertising.
Channels covered:
Twitter (including Hootsuite)
Google My Business
Google Analytics
Blogging
Mobile marketing
Email Newsletters
You can learn from anywhere with an internet connection – view the locations of some of our learners.