Writing a book – is it worth the effort?
It is just over two years now since I first published ‘Social Media Made Simple’. I always encourage my clients to reflect on how successful their activities have been – and I thought it would be worth sharing my thoughts on the value of writing a...
Are exhibitions a cost effective form of marketing?
During my nearly six years in business I have only exhibited a handful of times. The exhibitions I did try were generally badly attended and didn’t lead to much new business. As a result I’ve been highly sceptical of the benefit. However, I do see the...
Using Getty images in blog posts
I tell clients a blog post should contain an image if possible. Why? To make the blog post more attractive and easier to read When the post is shared on social media, an image generates interest Images can be pinned onto Pinterest boards to increase visibility An...
How has Social Media affected the Direct Mail industry?
Do you ever look at the physical “junk mail” that comes through your letter box? Or the email newsletters that pop into your inbox? These are all categorised as ‘direct mail’. If you maintain a database of customers and send information to...