Following on my recent posts about planning content, topics to share and my recent radio interview, I wanted to share another form of content that I have been creating during the last few months. Last summer, I was approached by Sophie from BookBoon about writing a...
During the last three weeks, I have been working with Gail Gibson and small businesses in Faringdon to think about how they can use Social Media to work collaboratively with other Faringdon businesses to promote Faringdon as a thriving town. The seminars were...
Hashtags have been used for ages on Twitter updates and Google+ updates and now they can be included on Facebook status updates. A quick beginners guide to hashtags…. What are Hashtags? Hashtags are a way of including a keyword within your status update. They...
A business uses Social Media as a marketing tool. Whether the emphasis is on relationship marketing or content marketing as described in this previous blog entry, the ultimate reason for using Social Media as a business is as a way of exposing the brand and message...
Last week I was asked to recommend tools to monitor Social Media for trending topics and mentions. True to my recent tweet that any question you get asked should form the content of a blog entry…… This really divides into three topics – monitoring...
Are you using video in your content marketing? I know it is something that I want to use better during the second half of 2013. Producing a video is a great way of showing the personality behind your business and another way of communicating with your audience. Tools...
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