by Mary Thomas | Jul 7, 2015 | Marketing, Social Media
As a big tennis fan, I was delighted to go to Wimbledon last Thursday, with centre court tickets obtained through the public ballot. Apart from a great day out, I also came away with two important marketing lessons for small business: Live your brand I went to...
by Mary Thomas | Jun 30, 2015 | Marketing, Personal Opinion, Social Media
As you may know, last week, I was speaking at both The Bookkeepers Conference and the British Franchise Association Conference. I think it is an interesting exercise to compare the two conferences and pick out lessons I learnt from each. The Venue and Facilities As...
by Mary Thomas | Jun 17, 2015 | Marketing, Twitter
I was delighted back in February to be asked to be a keynote speaker at The BookKeepers Conference on 22nd June in Birmingham. I have the after lunch slot speaking about how and why bookkeepers should take a strategic approach to social media marketing. I think there...
by Mary Thomas | Jun 2, 2015 | Facebook, LinkedIn, Marketing, Twitter
If you are using social networking on your own behalf or on behalf of clients, it is really important you regularly measure the impact of your updates against your marketing aims. In this post, we are considering the use of social networking as a marketing tool...
by Mary Thomas | May 5, 2015 | Marketing, Video
We all know that people like watching videos. Creating informative, funny, educational or ‘behind the scenes’ videos of your business increases your Internet footprint and is a fantastic way of engaging with your audience. It can, however, be difficult to...
by Mary Thomas | Apr 28, 2015 | Google, Marketing, Social Media
As part of the new content planning we have implemented within Concise Training, the 4th Tuesday of the month will be focused on talking about ‘Hot Topics’ in the world of social media and digital marketing. Each month, I will focus on discussing the...
