BFA Annual Conference and The Bookkeepers Conference – My Experience
As you may know, last week, I was speaking at both The Bookkeepers Conference and the British Franchise Association Conference. I think it is an interesting exercise to compare the two conferences and pick out lessons I learnt from each. The Venue and Facilities As...
Using hashtags at conferences
I was delighted back in February to be asked to be a keynote speaker at The BookKeepers Conference on 22nd June in Birmingham. I have the after lunch slot speaking about how and why bookkeepers should take a strategic approach to social media marketing. I think there...
How to measure social networking
If you are using social networking on your own behalf or on behalf of clients, it is really important you regularly measure the impact of your updates against your marketing aims. In this post, we are considering the use of social networking as a marketing tool...
Are you using YouTube cards? They’re free!
We all know that people like watching videos. Creating informative, funny, educational or ‘behind the scenes’ videos of your business increases your Internet footprint and is a fantastic way of engaging with your audience. It can, however, be difficult to...