Using hashtags at conferencesI was delighted back in February to be asked to be a keynote speaker at The BookKeepers Conference on 22nd June in Birmingham.  I have the after lunch slot speaking about how and why bookkeepers should take a strategic approach to social media marketing. I think there are a few places left if you would like to attend.

Mike has done some interesting work in marketing the conference – creating videos of the speakers on his BookKeepers Conference YouTube channel.  Have a look at my video::

Of course, Mike and all the speakers and presenters have also been talking about the conference on Twitter, LinkedIn and other social media channels.  On Twitter, we have been using the hashtag #bfconf.

There was a conversation about which hashtag we should use.  It needed to meet the following criteria:

  • Be relevant
  • Be short
  • Be easy to remember
  • Be unique

We played around with a few ideas, but #bkconf seemed to work best.  By the way, to use a hashtag you just need to include the letters and/or numbers in your tweet.  (Back when I first started to use Twitter in 2009, you needed to register a hashtag, but that just isn’t practical anymore).

If you are not able to make the conference, do follow the hashtag #bkconf on Twitter (just do a search or look at the Twitter feed below) to see what people are saying.

I will be encouraging the audience to tweet about any tips they pick up during my talk.  It can be quite distracting for a presenter to see people using their phones during your talk – but the benefits outweigh the distraction.  Using a hashtag is a great way to allow more people to benefit from your speakers before, during and after the event.

I will also be using the hashtag to talk about a special download available from Friday – so do keep an eye out to make sure you don’t miss out. Either watch the Twitter feed (as shown below) or why not come along in person?

Of course if you are going to be there, do come and say Hello!

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