As you may know, I really believe in using the correct Social Media tool for the correct audience. I have recommended for a long time that Twitter updates should be on Twitter and LinkedIn updates should be on LinkedIn. Your LinkedIn audience do not want to see...
Last week, LinkedIn announced that it has changed the way that a profile is calculated as being 100% complete. As you know, it is important to obtain a 100% complete profile so that you appear high in Search Results and generally get promoted by LinkedIn. The main...
As part of marketing your presence on Social Media sites, it is a good idea to create Social Media buttons on your website and content. It can be quite confusing though – which button to use in which circumstance. Once you have decided on the button that you...
Profile pictures are everywhere on the internet. These are pictures that give you a personal side. I know that there is an argument that bigger brands use their logo on Twitter, but I’m thinking of those sites that are about you – Google+, LinkedIn,...
Just looking at my LinkedIn profile this morning and noticed some minor developments that I wanted to share as well as some areas that it is worth revisiting.: 1. Optimize Profile. This is a button that comes up on the right if you click Edit or View your profile....
Are you using the Company Profile section on LinkedIn? LinkedIn has recently enhanced the Company Profile section of the application. This gives you more control over the company profile and allows you to highlight particular services or products that you offer. It...
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