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Are exhibitions a cost effective form of marketing?
During my nearly six years in business I have only exhibited a handful of times. The exhibitions I did try were generally badly attended and didn't lead to much new business. As a result I've been highly sceptical of the benefit. However, I do see...
LinkedIn Changes – Company Pages & Publisher
You may have noticed LinkedIn has changed again over the last few weeks. Read on to find out how you will be affected: LinkedIn Company Pages The products and services page on LinkedIn company pages will be removed from April 14. (If you set up a...
Content in the form of e-Books
Following on my recent posts about planning content, topics to share and my recent radio interview, I wanted to share another form of content that I have been creating during the last few months. Last summer, I was approached by Sophie from...
Social media content – why not podcast?
In the last few weeks, I've been talking about finding content to share on social media starting with the importance of a content plan. The advantages of content are many, including: Sharing good quality content helps to make your social media...
Using Getty images in blog posts
I tell clients a blog post should contain an image if possible. Why? To make the blog post more attractive and easier to read When the post is shared on social media, an image generates interest Images can be pinned onto Pinterest boards to...
5 ways to find content to share on social media
A couple of weeks ago, I wrote a blog post on the importance of a social media content plan as a way of planning your original content. I've been asked by a number of people for tips on how to find content to share on social media - so some...
The importance of a social media content plan
Do you know what you are going to talk to your social media audience about next week? How much do you plan your social media content? Choosing the right tools for your audience, your aims and your resources is, in my opinion, crucial to getting...
LinkedIn Company Page Changes
There have recently been a few changes to LinkedIn company pages to make them more useful. It might be worth having a look: See all Companies you are Following By clicking Interests > Companies from the main menu, you can see updates from all...
Have you used LinkedIn Ads?
This week, I have been experimenting more with LinkedIn Ads. I have used sponsored updates to promote content to a targeted group of people. Why did I do this? A recent update on my company page (which I shared on my individual profile) got quite...