Do you have a content plan?
Content planning has been at the fore front of my mind during the past few weeks. I have been thinking about how I can improve my own content marketing and content plan as well as giving ideas to businesses of all types about the type of content they can create. I...Social Media is free – isn’t it?
A business uses Social Media as a marketing tool. Whether the emphasis is on relationship marketing or content marketing as described in this previous blog entry, the ultimate reason for using Social Media as a business is as a way of exposing the brand and message...
Tools to create video
Are you using video in your content marketing? I know it is something that I want to use better during the second half of 2013. Producing a video is a great way of showing the personality behind your business and another way of communicating with your audience. Tools...
Benefit of Content Marketing
One of the things I often find myself explaining to business owners and marketing managers is the difference (in my opinion) between content marketing and relationship marketing. I believe it is important to understand which type of marketing the business wants to...