5 Reasons to Blog for Business
As many of you know, I truly believe that there are two sides to social media marketing – relationship marketing and content marketing. Some businesses will choose to do both, others will choose one or the other and they are not mutually exclusive by any means....
Content Marketing – why should you be doing it?
Content marketing is becoming increasingly important as a way of engaging with your audience. What do I mean by content marketing? In my opinion, updates that you share on your social media channels should be approximately 40% original content, 40% shared content and...5 ways to find content to share on social media
A couple of weeks ago, I wrote a blog post on the importance of a social media content plan as a way of planning your original content. I’ve been asked by a number of people for tips on how to find content to share on social media – so some suggestions:...
Do you have a content plan?
Content planning has been at the fore front of my mind during the past few weeks. I have been thinking about how I can improve my own content marketing and content plan as well as giving ideas to businesses of all types about the type of content they can create. I...