If you are using social networking on your own behalf or on behalf of clients, it is really important you regularly measure the impact of your updates against your marketing aims. In this post, we are considering the use of social networking as a marketing tool...
I recently had a conversation with Gillian Shaw about the career developments that have taken place in her life as a result of her doing our social media courses through Pitman Training Group. This got me thinking of the importance of ensuring...
Every month, I spend 2 to 3 days updating myself about the latest changes in social media. I use this information when talking to clients, to help update our E-Learning courses and I create a document of updates to send to clients who belong to our social media...
Since I started using Twitter in 2009, I have found it both a fascinating and important tool to use. As a small business, why wouldn’t I want to use a tool that allows people to recommend us publicly to lots of people who we don’t know or aren’t...
I generally use the HootSuite app to manage my Twitter account, but sometimes is is useful to use the Twitter app directly. If you do use (or have installed) the mobile app, you need to be aware that Twitter is rolling out an update to check what other apps you have...
If you have a Twitter Ads account, you can get some interesting data on your organic tweets (even those you are not using for promotion). If you don’t have a Twitter Ads account, you can sign up for one at https://analytics.twitter.com – submit your payment...
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