Marketing | Concise Training

Use of Social Media by consumer businesses

by Mary Thomas | Apr 16, 2013 | Facebook, Marketing, Social Media

I was on holiday in Amsterdam last week. Had a great family holiday in a beautiful city – though it was a bit cold! Whilst there, it was interesting to see how businesses were reaching out to me as a consumer, through the use of Social Media. QR Codes Many of...

Get going with Blogs

by Mary Thomas | Apr 2, 2013 | Blog, Marketing, Social Media

Writing a blog is an important part of any Social Media strategy and in particular a content marketing strategy. Some ideas to get going with blogs….. What is a blog? A blog is a personal commentary, opinion or helpful piece of text. Blogs can be a personal...

Using QR Codes for marketing

by Mary Thomas | Feb 20, 2013 | Marketing, Social Media

Using QR Codes for marketing I’ve been doing some research this week on the use of QR codes in marketing. I’ve been aware of QR codes for a while as a marketing device for print material but there are some really creative ways of using QR codes being...

Benefit of Content Marketing

by Mary Thomas | Feb 7, 2013 | Marketing, Personal Opinion, Social Media

One of the things I often find myself explaining to business owners and marketing managers is the difference (in my opinion) between content marketing and relationship marketing. I believe it is important to understand which type of marketing the business wants to...

Why Bother with Email Newsletters?

by Mary Thomas | Mar 31, 2011 | Marketing

I am often asked to present to networking groups about Social Media. To me, Social Media is all about engaging with your contacts using the tool or tools that are most appropriate for your business and your audience. An effective tool could be, if used correctly, a...