The idea of acting as an agent and selling somebody else’s products in exchange for sales commission has been around for a long time. Affiliate marketing in its current guise is a fairly recent idea which relies on the technology of the internet in order to...
In Kevin Shively’s recent post, for Simply Measured, he talks about how social media is growing up and being taken seriously by companies of all sizes. He refers to the importance of social media being integrated into the digital marketing mix and the importance...
Recently we have talked about our adoption of the Nimble CRM system and it is proving to be a great help to us. In this blog post we are going to look at Nimble and what it does. Nimble is a customer relationship management (CRM) system which links up nicely with...
Why share your content with others? The simple fact is people no longer pay attention to much traditional advertising. There is so much of it about that we have learned to ignore it. Traditional advertising on its own may no longer provide a good return on investment....
Look at the graphic below from Penny Stocks – the size of the Internet is amazing. How does this affect us running or working in our businesses in our local town? How do you tame the Internet to ensure you are concentrating your marketing effort in the right...
During my nearly six years in business I have only exhibited a handful of times. The exhibitions I did try were generally badly attended and didn’t lead to much new business. As a result I’ve been highly sceptical of the benefit. However, I do see the...
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