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Social Media Policy and Training
Do you have a Social Media policy for your business which explains what employees can do on social media and perhaps more importantly can't do? Most businesses have an Acceptable Use policy - I would argue that a Social Media policy is just as...
How has Social Media affected the Direct Mail industry?
Do you ever look at the physical "junk mail" that comes through your letter box? Or the email newsletters that pop into your inbox? These are all categorised as 'direct mail'. If you maintain a database of customers and send information to those...
What is your social media resolution?
Happy Belated New Year to all my customers / contacts / friends. What were your New Year resolutions? I hope that at least some of you have a resolution to rethink your Social Media! Do have a look at our updated online courses if you need help....
Interview with Tola Popoola
Number thirty-two of our weekly interviews in which we discover how real businesses are making Social Media work for them. Please meet Tola Popoola. Who are you and what do you do? I run Chocolat A Toi. We sell personalised chocolates and luxury...
Choosing a name for a new business
During the last few months I have noticed a dramatic increase in the number of people who are starting new business ventures. This is fantastic and I hope indicates an upturn in confidence which should help us all to grow. In all the excitement of...
Have you used Places Pins on Pinterest?
I find Pinterest a difficult site to use on a personal level. I'm not a big shopper and personally don't have the time or inclination to search Pinterest for things to buy or collect 'nice' images. However I know Pinterest really works for...
Identify our target audience
My wonderful marketing co-ordinator Viv and I, took time out this morning to review what marketing we are currently doing, identify our target audience and think about how we can improve the way we make people aware of our various products and...
Not so joined up social media marketing
My teenage daughter is a big fan of Jack Wills - the clothing store - and I must admit so am I, as a mother. Although the clothes are pricey, they are easy to wash and last for a decent time. So Jack Wills generally features on my daughter's...
Interview with Livvie Matthews
Number thirty-one of our weekly interviews in which we discover how real businesses are making Social Media work for them. Please meet Livvie Matthews from the US. Who are you and what do you do? Hello Mary and thank you for the opportunity to...