I have been holding several conversations recently about the value of Social Media compared to other forms of marketing. It is often thought that too large an investment of time is needed to learn how to make the best use of the tools and to get the best out of the...
LinkedIn company profiles have become much more interesting with the addition of images and a new front page. Your LinkedIn company profile will be visible to anybody on LinkedIn and will also be found by search engines so it is worth spending the time to make it...
As part of becoming HootSuite certified, I went through some of the videos in the HootSuite University. I found a very useful way of creating a location based search real time search from within HootSuite. I had previously used Twilert to do this, but the alerts are...
Regular readers of my blog will be aware that I have recently suggested you create a schedule of blog entries several months in advance so that you have an idea about what you are going to write about before you come to write it. As I explained in a previous blog...
Have you noticed the ‘endorsements’ coming into your inbox during the last week? LinkedIn has developed endorsements as an opportunity for people to recommend or ‘endorse’ somebody’s skills or experience. Over the last six months, there...
I have spent today exhibiting at the Experience Business event in Wallingford. I don’t often do exhibitions, probably about one a year on average, but I liked the sound of this one. It didn’t cost an arm and a leg to exhibit – which makes a change,...
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