Using QR Codes for marketing
Using QR Codes for marketing I’ve been doing some research this week on the use of QR codes in marketing. I’ve been aware of QR codes for a while as a marketing device for print material but there are some really creative ways of using QR codes being...
Benefit of Content Marketing
One of the things I often find myself explaining to business owners and marketing managers is the difference (in my opinion) between content marketing and relationship marketing. I believe it is important to understand which type of marketing the business wants to...
Somebody has looked at my LinkedIn Profile – What now?
A client asked me the other day, “What should I do when people look at my LinkedIn profile?” I thought this was an interesting question – and I’m pretty sure that most people (me included) think ‘oh that is good’ and not do anything...
Twitter header image
The new Twitter header image on the profiles has been rolled out to everybody now. What does this mean for you? When people look at your profile on Twitter, your profile picture and bio will be displayed in the centre of a box. For example, in this profile, the FT...