Have you used LinkedIn Ads?
This week, I have been experimenting more with LinkedIn Ads. I have used sponsored updates to promote content to a targeted group of people. Why did I do this? A recent update on my company page (which I shared on my individual profile) got quite a bit of engagement...
Social Media Policy and Training
Do you have a Social Media policy for your business which explains what employees can do on social media and perhaps more importantly can’t do? Most businesses have an Acceptable Use policy – I would argue that a Social Media policy is just as important. A...
How has Social Media affected the Direct Mail industry?
Do you ever look at the physical “junk mail” that comes through your letter box? Or the email newsletters that pop into your inbox? These are all categorised as ‘direct mail’. If you maintain a database of customers and send information to...
What is your social media resolution?
Happy Belated New Year to all my customers / contacts / friends. What were your New Year resolutions? I hope that at least some of you have a resolution to rethink your Social Media! Do have a look at our updated online courses if you need help. They have been...