Content Marketing – why should you be doing it?

Content Marketing – why should you be doing it?

Content marketing is becoming increasingly important as a way of engaging with your audience. What do I mean by content marketing? In my opinion, updates that you share on your social media channels should be approximately 40% original content, 40% shared content and...
Twitter Mobile App – Privacy

Twitter Mobile App – Privacy

I generally use the HootSuite app to manage my Twitter account, but sometimes is is useful to use the Twitter app directly.  If you do use (or have installed) the mobile app, you need to be aware that Twitter is rolling out an update to check what other apps you have...
Facebook Newsfeed Preferences, Save and Search

Facebook Newsfeed Preferences, Save and Search

Over the last couple of months, Facebook has made a few changes to make it easier to use from a personal profile.  In this post we will look at Newsfeed preferences, searching, and saving posts and pages to view later. Facebook Newsfeed Preferences News Feed...
January 2015 – Facebook Changes

January 2015 – Facebook Changes

From January, Facebook will be severely restricting overly promotional posts in the News Feed. In their words, “Pages that post promotional content should expect their organic distribution to fall significantly over time.” Facebook identifies three specific types of...
Sending group messages on LinkedIn

Sending group messages on LinkedIn

LinkedIn seems to have changed recently in the way that you can send messages to a group of contacts.  6/11/14 – it has changed back 🙂 There is a very useful facility within the Connections tab of LinkedIn that allows you to group contacts together and message...