If you are using social networking on your own behalf or on behalf of clients, it is really important you regularly measure the impact of your updates against your marketing aims. In this post, we are considering the use of social networking as a marketing tool...
I recently had a conversation with Gillian Shaw about the career developments that have taken place in her life as a result of her doing our social media courses through Pitman Training Group. This got me thinking of the importance of ensuring...
We all know that people like watching videos. Creating informative, funny, educational or ‘behind the scenes’ videos of your business increases your Internet footprint and is a fantastic way of engaging with your audience. It can, however, be difficult to...
As part of the new content planning we have implemented within Concise Training, the 4th Tuesday of the month will be focused on talking about ‘Hot Topics’ in the world of social media and digital marketing. Each month, I will focus on discussing the...
At the end of 2010, Di Dawson and I created the first accredited the first accredited Level 3 qualification in Social Media marketing. Di had previously created a number of flavours of ITQ user e.g. ITQ for Accessible IT Practice and ITQ Mobile and together we...
Every month, I spend 2 to 3 days updating myself about the latest changes in social media. I use this information when talking to clients, to help update our E-Learning courses and I create a document of updates to send to clients who belong to our social media...
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