In Kevin Shively’s recent post, for Simply Measured, he talks about how social media is growing up and being taken seriously by companies of all sizes. He refers to the importance of social media being integrated into the digital marketing mix and the importance...
Recently we have talked about our adoption of the Nimble CRM system and it is proving to be a great help to us. In this blog post we are going to look at Nimble and what it does. Nimble is a customer relationship management (CRM) system which links up nicely with...
Every so often things come together which make me adjust how we are doing things: I am in the process of writing a new E-Learning course about social bookmarking which forms part of our delivery of the Diploma in Social Media for Business City & Guilds...
Content marketing is becoming increasingly important as a way of engaging with your audience. What do I mean by content marketing? In my opinion, updates that you share on your social media channels should be approximately 40% original content, 40% shared content and...
Why share your content with others? The simple fact is people no longer pay attention to much traditional advertising. There is so much of it about that we have learned to ignore it. Traditional advertising on its own may no longer provide a good return on investment....
I had a conversation with a customer the other day who said that she had attended a WordPress workshop (before she knew about my courses) during which she was told that she could use any image from the internet on her website. It astonished me – and annoyed me...
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