A business uses Social Media as a marketing tool. Whether the emphasis is on relationship marketing or content marketing as described in this previous blog entry, the ultimate reason for using Social Media as a business is as a way of exposing the brand and message...
During the last 10 years, we have had the opportunity to buy 4 different versions of Microsoft Office. I find there is still some confusion about which version of Microsoft Office is the best so I thought I’d write a quick summary. The major upgrade was between...
What is your personal brand on Social Media? Last week I was lucky enough to be approached by two separate companies to a) write a book and b) create a seminar / workshop about how Social Media is used at a personal level to promote an individual’s personal...
As regular readers of this blog might know, I love training in all its forms. I am never happier than when teaching or training people in how to use Social Media to market their business or to use Microsoft Office to work more effectively. Should you choose online...
Have you noticed an increase in requests and messages from people who are selling on LinkedIn? The message seems to have got out that LinkedIn in a great sales tool. Yes it is – but not in the traditional sense. Some tips for a sales team to use LInkedIn to...
One of the things I often find myself explaining to business owners and marketing managers is the difference (in my opinion) between content marketing and relationship marketing. I believe it is important to understand which type of marketing the business wants to...
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