LinkedIn Company Page Changes

LinkedIn Company Page Changes

There have recently been a few changes to LinkedIn company pages to make them more useful.  It might be worth having a look: See all Companies you are Following By clicking Interests > Companies from the main menu, you can see updates from all the companies you are...
Have you used LinkedIn Ads?

Have you used LinkedIn Ads?

This week, I have been experimenting more with LinkedIn Ads.  I have used sponsored updates to promote content to a targeted group of people. Why did I do this? A recent update on my company page (which I shared on my individual profile) got quite a bit of engagement...
Using LinkedIn to find a job

Using LinkedIn to find a job

LinkedIn is a fantastic tool to promote your skills and knowledge but also a tool that can do untold damage to the way people think about you and your personal brand. Think about the process of job hunting for a professional role.  Not the easiest process by any...
LinkedIn iPad App  – 12 Comments

LinkedIn iPad App – 12 Comments

The LinkedIn iPad App has been completely revamped. According to LinkedIn, in the third quarter of 2013, mobile accounted for 38% of unique visiting members.  Members who use LinkedIn on mobile and desktop are 2.5 times more active than those who use desktop only. The...
Changes to LinkedIn Groups – September 2013

Changes to LinkedIn Groups – September 2013

LinkedIn have just implemented a new change to LinkedIn Groups.  Unfortunately by implementing the change to groups, they also temporarily broke Profiles! Profiles were deleted for a few minutes and caused a considerable amount of concern and panic!  The issues with...
New Analytics for LinkedIn Company Pages

New Analytics for LinkedIn Company Pages

Last week, I talked about the benefit of having a LinkedIn company page to build the brand awareness and marketing awareness of your business. LinkedIn have now introduced analytics for LinkedIn company pages so that a business can see what engagement a particular...