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Benefit of Content Marketing
One of the things I often find myself explaining to business owners and marketing managers is the difference (in my opinion) between content marketing and relationship marketing. I believe it is important to understand which type of marketing the...
Somebody has looked at my LinkedIn Profile – What now?
A client asked me the other day, "What should I do when people look at my LinkedIn profile?" I thought this was an interesting question - and I'm pretty sure that most people (me included) think 'oh that is good' and not do anything else. There are...
Twitter header image
The new Twitter header image on the profiles has been rolled out to everybody now. What does this mean for you? When people look at your profile on Twitter, your profile picture and bio will be displayed in the centre of a box. For example, in...
Attach a Link to a LinkedIn update
Have you noticed the way you attach a link to a LinkedIn update has changed? There used to be a button labelled 'Attach a link'. This disappeared overnight confusing a number of my clients! Now to attach a link to a status update, paste the link...
Update to Facebook Security Settings
Facebook has rolled out a new update to its security settings. Have you got the new settings yet? Well you will know because you have a new icon on the top right of your page - looks like a padlock. I'll give you a quick run down of the security...
7 tips for new LinkedIn Profile Changes
So how are the LinkedIn profile changes going to affect you? Have you noticed your individual profile has been changed? In general, the LinkedIn profile has been slimmed down - you may have noticed that the blog app and events app have disappeared...
Adding Personality to your Business
I have been to several clients this week talking about using Social Media marketing. The three main points I have wanted people to take with them are: 1. Engagement I always start my Introduction to Social Media talks with 'what is Social Media?'....
Are you Using Google Authorship
Google Authorship Google Authorship is a way of personalising your content in search results. If people use keywords to search, your content could be displayed with your profile image. Content that is displayed with an image appears higher in...
Linked Endorsements – are they being devalued?
Some of you may have read the post I wrote a few weeks ago about LinkedIn Endorsements. In this post, I said I thought endorsements were a good addition to LinkedIn - they are a nice way of easily giving a 'thumbs up' to a contact's skills. Since...