Why are you using LinkedIn?

LinkedIn is a great professional networking tool that can be used for a variety of reasons: 1. Be Found.  Fill in the details of your profile so that when people search on LinkedIn for what you do, you appear.  Make sure your company also has a profile so it will be...
HD Video Camera

HD Video Camera

I have recently bought a Kodak Zi8 camera.  This is an HD video camera about the size of a phone.  The Kodak Zi8 has a built in microphone but unlike many of its competitors, it also has a jack for an external microphone so you can get a better sound quality if...

Why use Twitter for Business?

“I don’t have time for Twitter” is the phrase I often hear when presenting Social Media for business. Twitter need not take up any more time than face to face networking if you understand why you are using it, who you what to talk to and what is your...

What is your headline on LinkedIn?

I’ve been doing a fair bit of LinkedIn training recently.  As you probably know, it is really important that you have a strong profile on LinkedIn.  This ensures that you can be found via the LinkedIn search and ensures that you give the correct impresssion if...
Connect your Social Media

Connect your Social Media

I often talk to businesses about what they are worried about when they are thinking about using social media to market their business and promote their brand.  Almost without exception, the main concerns are the amount of time and resources that SM is going to take....

Using Google Analytics

Google Analytics is an important tool to discover how people are finding your website – and once they are there, how long they are staying and which pages they are looking at. What Information Will I Get? Looking at the Google Analytics dashboard will give you a graph...