As you may know, the Government is committed to increasing the number of apprentices British businesses take on because it is a great way of training up skilled workers while providing them with a paying job. There are apprenticeships available for 1500 job roles, covering more than 170 industries but did you know you can take on an apprentice in social media and digital marketing?
Do you want to put more effort into your social media and digital marketing but just don’t have the time or inclination?
Taking on an apprentice to manage the day to day work for you (under supervision) is an ideal, cost-effective way to pass on some of your social media marketing responsibilities while helping to train up and employ a young person. If you have somebody already working for you that is aged 16 – 24 it may be possible for them to take part in an apprenticeship which would attract funding for their training.
Apprenticeships are available for different educational levels which are broadly as shown in the table below:
|
Name
|
Level
|
Equivalent educational level
|
|
Intermediate
|
2
|
5 GCSE passes at grades A* to C
|
|
Advanced
|
3
|
2 A level passes
|
|
Higher
|
4,5,6 and 7
|
Foundation degree and above
|
|
Degree
|
6 and 7
|
Bachelor’s or master’s degree
|
The apprenticeships in social media and digital marketing are “advanced” level 3 apprenticeships and the qualification that the apprentice gains is a level 3 Diploma. The social media for business apprenticeship lasts approximately 12 months and the digital marketing apprenticeship approximately 18 months.
There are many benefits to hiring an apprentice for your social media and digital marketing:
- Your young person will be a “digital native” and will have grown up using social media for their own personal use. They will have to learn how to apply their knowledge to the business, but they already know how to like, comment and share.
- Apprentices tend to be very keen to learn and they are inquisitive so often find new and better ways of doing things that other employees may have missed.
- It is likely that they will bring in additional digital skills to your business – or be a quick learner if they don’t have the skills already.
- The training is funded by the Government. As the employer, you provide the apprentice with the work that they are required to carry out to complete their qualification. This is your social media and digital marketing! By passing on some of this to an apprentice, you are able to concentrate on other aspects of your business.
- Social media and digital marketing are always on marketing. It works best when you engage on a regular basis – you will have a resource to do this for you.
- You may be eligible to receive a Government grant of up to £1,500 if you have less than 50 employees and your apprentice is aged 16 to 24
- An apprenticeship is made up of a technical certificate alongside other key skills (health and safety, functional skills, employer rights etc.)
- Almost 9 out of every 10 apprenticeship employers hoping to achieve business benefits say that their apprenticeships deliver – 89% say apprenticeships helped their business improve the quality of their product or service.
- For advanced apprentices, three-quarters take on more responsibility in their job after completing their apprenticeship and 23% are promoted within 12 months of completing.
Reluctant to take on an apprentice?
Two of the most common reasons that employers give for not pursuing an interest in apprenticeships is the difficulty in selecting a reliable training delivery partner and the loss of their employee for a day or two a week so that they can attend college.
Social Media and Digital Marketing Apprenticeships with Concise Training are Different!
Concise Training worked with City and Guilds to create the criteria and units for each of the two technical certificates that can be used within an apprenticeship. The 12 month Diploma in Social Media for Business as well as the 18-month Diploma in Digital marketing. This is why we are the preferred apprenticeship delivery partner for a number of FE colleges and training providers including:
- SR Education
- Global Knowledge
- Abingdon and Witney College
- Isle of Wight College
- Chichester College
- Loughborough College
Unlike a traditional apprenticeship, when studying with Concise Training the apprentice never has to leave the office to carry out their study. Everything is delivered online using webinars and E-Learning courses. Apprentices can apply what they have learned immediately!
To find out more about social media and digital marketing apprenticeships and how Concise Training can help you to grow your business while giving a young person the opportunity to work and learn – contact us. We would also love to hear from any young people who would like to learn more about the apprenticeship scheme or training providers who would like to investigate the opportunities for partnering.