City & Guilds Diploma in Digital Marketing

Learn to use Digital Marketing for Business

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Stand out in the modern workplace with a City & Guilds Diploma in Digital Marketing

This comprehensive online course covers the practical use of the entire range of digital marketing channels required for today’s workplace. Learn WordPress websites, Search Engine Optimisation, Email Newsletters, Social Networking, Content Marketing, Videos and Mobile as well as marketing theories and principles including competitor analysis, market audits, marketing strategy and planning, legal considerations and policies. Learning is covered in a practical way so you can immediately apply what you are learning to your real work situation.

A 15-month course comprised of e-learning modules, practical assignments, projects, and monthly live webinars to support your learning. You will also receive full, comprehensive and empathic support from a personal tutor.

Monthly payments from £197 + VAT or the Government Advanced Learner Loan is available to pay for this course (subject to meeting criteria).

What can you do as a result?

You will stand out from the crowd having achieved an internationally recognised qualification that you can use to apply for jobs like social media assistant, social media manager, digital marketing assistant, digital marketing manager, or website designer.  You will also have the knowledge and expertise to set up your own social media or digital marketing consultancy.

There are lots of digital marketing courses out there.  Why take this one?

  • Up to date – We update all our materials at least every 6 months.
  • Practical – You are asked to complete 18 practical assignments and 4 projects.
  • Supported – At every step of the way your personal tutor will be available to offer you advice, support and practical help.
  • Life Long Learning  –  Once completd, you have access to the learning materials for life and you can continue to ask for support if you need it.
  • Accredited  – You are assessed against criteria written by City & Guilds – and we are quality assured by City & Guilds.  This is not a multiple choice tick box exercise.
  • In-depth – We cover the full range of digital marketing techniques and channels.
  • Online – This course is fully online using webinars, email, telephone and e-learning.  You just need an Internet connection.

This is a 15 month part time course (680 learning hours) taught through e-learning modules and webinars. We expect at least 10 hours a week of study. 

Limited places available for our next course starting 19th April.  All applicants will need to undertake a short interview.  

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Advanced Learner Loan

If you are in England, you can apply for a Government Advanced Learner Loan (subject to meeting eligibility) to pay for this course.  You’ll start repaying your loan when your income is over a certain amount (the ‘threshold’ amount).

The loan for this course is £4,170 which will cover all the tuition fees.  The only extra you will need to pay for is the website domain name and hosting.

Privately Pay

If you wish to privately pay for this course, it will cost £2880 + vat or 15 monthly payments of £197 + vat.  The only extra you will need to pay is the website domain name and hosting.

I wanted to do this course to develop my knowledge in the digital marketing field beyond that of social media. I have found the course to be very in-depth covering all bases. The support throughout the course has been brilliant from any help required to keeping me on track. The information available on the online portal and Facebook group is also invaluable. I am extremely glad I have completed this course and feel in a much better position to take on future marketing tasks.

Emily McClelland

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FAQs

Benefits

The learning and assessment process is:

  • Flexible  – learn when you want, where you are (Internet connection needed).
  • Practical  – no exams, implement what you learn immediately.
  • Structured – you follow a schedule of e-learning, webinars, assignments and projects over a 15 month period so you have deadlines to work towards.
  • Assessed – we ask you to complete 18 assignments and 3 projects and you will receive individual feedback on each question on each assignment/ project so you can track your progress.  Feedback is relevant to your situation.
  • Supported – you can contact your personal assessor at any time to ask about the assignments, the learning or how you are implementing what you are learning.
  • Up to date – all e-learning is updated every 6 months and you will also have access to a monthly update document covering all the updates in the social media industry.
  • Detailed – you will be given a huge amount of content about digital marketing which you can use in your own business or you can use to set up a freelance consultancy.
  • Accredited – this is an internationally recognised qualification from City & Guilds and we are proud of the quality standards this means we need to adhere to.
  • UCAS – successful completion of this course is worth 32 UCAS points.
What Will You Learn?
You will learn to:

  • Create effective content/graphics/videos/blog posts.
  • Use principles of marketing (buyer personas, call to actions, competitor analysis).
  • Develop and document social media strategies.
  • Create and manage social media campaigns across multiple channels.
  • Set up, activate and optimise profiles across the full range of social networks.
  • Plan and create a search engine and mobile optimised WordPress website.
  • Create optimised blog posts.
  • Create an email newsletter campaign.
  • Create a video to promote the business.
  • Optimise your content for maximum exposure – hashtags, keywords etc.
  • Maximise engagement across social and digital media
  • Use paid for advertising on social networks to reach targeted audiences.
  • Track your performance using analytics and measure your success.
  • Recognise and engage with brand ambassadors and influencers.
  • Monitor digital marketing activity to spot opportunities.
  • Undertake a marketing audit and create a marketing strategy
  • Use digital marketing to find clients to work with.
  • Use digital marketing within the laws and guidelines of your country.

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What Happens During The Training?
  • You will attend 19 live online class webinars 3 – 4 weeks apart. If you are unable to attend live, recordings are available.
  • You can join a supportive group of peers and alumni who can help you through the course with ideas and guidance.
  • You will complete 17 e-learning courses to learn the how and why of each of the channels.
  • Learning is carried out remotely online. All you need is a web-enabled laptop, PC or tablet with a decent Internet connection and you can study from anywhere and whenever you want.
  • You will have a dedicated course tutor who you are encouraged to contact with questions queries or even if you just want to say hello and discuss digital marketing (we are a friendly bunch).
  • Your tutor can also help you in a coaching capacity, helping with job references, new business ventures, networking and even writing your first proposal.
  • During the course, you will be provided with monthly update documents that summarise all you need to know about what is changing in the world of digital marketing.
Who Is It For?
This course is perfect for you if:

  • You want to become a freelance digital marketing consultant working from home.
  • You have just moved into a new role managing digital marketing for your business.
  • You are a small business owner who wants to grow the business through the use of digital marketing.
  • You would like a new career in digital marketing.
How Much Does It Cost?

The full course and qualification costs £2880 + VAT or 15 monthly payments of £197 + VAT (£236.40). VAT (a sales tax) is only payable in the EU at the rate applicable in your country.  Payment can be made by BACs transfer or direct debit (UK only) or Credit Card or PayPal (Worldwide). This includes all your training (live webinars and access to the e-learning materials), assessment, feedback, support, registration and certification. 

Government Advanced Learner Loans may be available (subject to meeting criteria) through our City & Guilds centre. Please contact [email protected]t for more information.

The only additional fee is the cost of the purchase of a domain name and hosting for your website.  This costs from £105 + VAT per year, if purchased through us, but you are welcome to go elsewhere. You will also receive a copy of Mary’s book, “Social Media Made Simple”.

How Long Does It Take?

You can expect to be learning about Digital Marketing for around 15 months and it progresses fairly quickly.  Everybody who takes the qualification starts at a different level of knowledge and the time it takes to complete will vary appropriately. We suggest that in order to complete the learning within the time scale, approximately 10 hours a week is needed, but that does depend on your knowledge base of the topics. If you wish to take longer, that is also possible as the qualification is designed to fit around a busy working lifestyle.

When Can I Start?

Our next intake starts on 4th September 2020.

★ Course Reviews ★

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