After a short break, number twenty-one of our weekly interviews in which we discover how real businesses are making Social Media work for them. Please meet Kath Bonner-Dunham from 4P Business Development.  Kath happens to be my superb business coach – but this interview is how she uses Social Media in her business.

Who are you and what do you do?

I am the Director of 4P Business Development.  I create the ideal conditions for the business’s long-term success and support business owners and managers by providing:

  • Business coaching, mentoring, training and support for leaders, managers, owners and teams
  • Contracted business management support
  • Asking the difficult questions that you will not even ask yourself

Kath Bonner-Dunham How do you use Social Media? I use Social Media to network with past, present and existing contacts.  I develop relationships, promote my own business and also my client’s businesses. Facebook I have a Facebook Page as well as a personal profile.  I use the Page to share regular information giving tips to help business owners and managers to grow themselves and their business.  I use my Profile to network with business and social contacts. Twitter I use Twitter to share tips and tricks and useful information.  I also retweet interesting information from people I am following. LinkedIn To me, LinkedIn is all about making new contacts and keeping in touch with existing contacts.  I also find it a useful way of reaching out to new sectors.  I use it to promote my testimonials from customers and link to the testimonials from my website.

Can you share a Personal Success Story?

  1. I have recently been contacted on LinkedIn by somebody who I haven’t seen for over 10 years.  She would like to talk to me about how we can work together.
  2. I presented a short piece at a networking session.  A member of the audience researched me on LinkedIn and bought my services directly as a result of my presence and profile.

Can you give our readers a top tip?

  1. Have consistent branding and continuity across your internet presence including Social Media, website, etc.
  2. Don’t mix business with pleasure
  3. Always add value / be interesting (don’t share your coffee breaks).

Contact Information

You can contact Kath on LinkedIn, Twitter, Facebook, 4P Business Development