Are you Using Google Authorship

Are you Using Google Authorship

by | Dec 5, 2012 | Google, Social Media

Google Authorship Google Authorship is a way of personalising your content in search results.  If people use keywords to search, your content could be displayed with your profile image. Content that is displayed with an image appears higher in search results and is...
Social Media or Advertising?

Social Media or Advertising?

by | Nov 16, 2012 | Personal Opinion, Social Media

I have been holding several conversations recently about the value of Social Media compared to other forms of marketing.  It is often thought that too large an investment of time is needed to learn how to make the best use of the tools and to get the best out of the...
What content are you creating?

What content are you creating?

by | Oct 25, 2012 | Social Media

Regular readers of my blog will be aware that I have recently suggested you create a schedule of blog entries several months in advance so that you have an idea about what you are going to write about before you come to write it.  As I explained in a previous blog...
Creating a Blogging Content Schedule

Creating a Blogging Content Schedule

by | Sep 26, 2012 | Social Media

I have a confession to make….. As anybody who has subscribed to this blog (and thank you for doing so), you may have noticed that I have been rather bad at updating it on a regular basis recently. I have definitely fallen into the ‘cobbler’s...

Twitter Updates on LinkedIn

by | Jul 2, 2012 | LinkedIn, Social Media, Twitter

As you may know, I really believe in using the correct Social Media tool for the correct audience.  I have recommended for a long time that Twitter updates should be on Twitter and LinkedIn updates should be on LinkedIn. Your LinkedIn audience do not want to see...