The fourth of our weekly interviews in which we discover how real businesses are making Social Media work for them. Please meet Craig Gordon from

Who are you and what do you do?

I am a publisher at  This is a subscription-based online HR and employment law compliance and benchmarking resource.  We explain and advise on employment law and HR issues for all businesses sizes but particularly aimed at SMEs.

Craig Gordon

How do you use Social Media?

I use Twitter as a conversational and brand building tool.  I started off using Twitter on a very small and not very focused basis, now I have nearly 2,000 followers and really enjoy using it.  I can engage with people in my industry area and have conversations with them.  I provide snippets of HR and employment law information and occasional links to interesting websites – and to our website.  I share news from to build the brand and the credibility of the brand.  I find Twitter more informal than other tools and I like the discipline of trying to say something in 140 characters.  If you can’t say something in 140 characters, is it worth saying?

Can you share a Personal Success Story?

Last year, a well-respected employment lawyer did a poll among Twitter users of top employment law tweeters.  We came 12th so as a brand building exercise it is working.

Can you give our readers a top tip?

Enjoy the conversation.  Retweet as much as possible.  If you see somebody has tweeted an interesting link, retweet them, don’t go and find the link and make it look like you have found it first.  If you retweet somebody, they will probably become a follower.  Be honest.

Contact Information

You can contact Craig on LinkedIn, Twitter, HRBullets