You need to make sure that the content or text on your website accurately reflects your keywords and will keep your customer engaged. By this time you should have identified a number of keywords per page – you need to use these keywords in a number of places within the page:
Headings and Subheadings – most important keywords as headings, lesser keywords as subheadings – use bold where appropriate
Body Text – Use your keywords and phrases throughout the text but be careful – keywords should take up less than 20% of the overall body text and remember that if the text doesn’t read well, your visitor will lose interest.
Links – Use your keywords in your links to other pages both on your website and to other websites.
Invisible Content of Your Website
There are a number of parts of your website that are only used by the search engines. These are known as Meta Tags – it is important to make sure that your website designer has included your keywords in these tags. Each page should have appropriate tags.
Title Tag – Google recommends that each page has a useful and descriptive page title. Including keywords should increase the likelihood that it is included within the results.
Description Tag – This is often used when Google displays the search results. It should contain your keywords and it must be interesting and appealing to encourage your visitor to click on the link.
Keywords Tag – Google have stated that the Google search engine currently disregards the Keyword Meta Tags. It may be a good idea to continue to use it though as Google is not the only search engine and it is a good place to keep all the keywords for the page.
Alt Tag – Since search engines are not able to use pictures, it makes sense to label the pictures so that search engines and text to speech readers can read them. Putting keywords into your labelling – where it makes sense should help with SEO.
It is a good idea to have links with other appropriate, relevant websites. Sites with good inbound and outbound links should get a higher ranking from Google. Sites are given a page ranking from Google depending how valuable Google determines the site to be. Links to / from your site from sites with high page rankings will give your site more credit. I would never advocate linking with other sites just for the sake of linking – but it is worth having a section with relevant links. When you create links on your site to other pages on your site, make sure your keywords are included within the link name. For example, Don’t use “click here” to download more information about my twitter training”. How about “Twitter Training will save you time and ensure you use twitter effectively”. The underline (and colour) will indicate that there is more information.
Have fun improving your SEO!